By amending their content to ensure the consistency of their brand, we conceptualized and designed a rich user experience. We then developed a content strategy and provided a greater fluid user experience by making the site up and running on any device. Be it mobile or desktops, any user will have easy access to the technology we've created.
Finally, in meeting e-commerce objectives, the technology was implemented across multiple countries with English as the main language. An additional feature that allowed users to convert the site into the country's respective native language was also included.
DW Links received commendations from Robert Parker's Wine Advocate and the partners and sponsors of the Grand Wold Tour. The site's success in depicting Robert Parker's Wine Advocate flavours, while meeting the e-commerce objectives, convinced them to use the same site for their tour in Europe and USA.